As the National Basketball Association's new season tips off this week, the league is seeing more international interest than ever. The NBA said it expects fans from more than 200 countries to tune in to games in more than 50 languages this season, with interest across international markets increasing significantly from last season. Global business accounts for about 10% of total team and league revenue, according to a person familiar with the matter. A significant factor driving the surge in international interest is the number of international players taking part in the league this season, according to Samantha Engelhardt, the NBA's senior vice president of global strategy and innovation. This season, all 30 NBA teams feature at least one international player, and 15 international players on opening-night rosters have been NBA All-Stars.

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Persons: Nikola Jokic, Bones Hyland, Norman Powell, wasn't, Matt Brabants, Samantha Engelhardt, Nikola Jokić, Giannis Antetokounmpo, Victor Wembanyama, " Engelhardt, it's, Jokić Organizations: Denver Nuggets, Los Angeles Clippers, Crypto.com Arena, Basketball, NBA, Global, Milwaukee Bucks, San Antonio Spurs, Nuggets Locations: Los Angeles, India, Serbia, Greece, France